franchise the golden arches in black america

But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? She pairs burgers and fries with civil rights and black wealth, showing readers exactly what ‘opportunity’ in America really looks like.Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald’s have long symbolized capitalism’s villainous effects on our nation’s most vulnerable communities.

“Thanks to Marcia Chatelain, I’ll never look at fast food the same way. Blight, Yale University, and author of the Pulitzer Prize-winning Frederick Douglass: Prophet of Freedom Chatelain makes us see black capitalism in all its mixed blessings.”

This is an important book, showing that civil rights successes led to burgers under black ownership as much as ballots for social change. Marcia Chatelain has done superb research and writes as a great storyteller. “ Franchise is a stunning story of post-1960s urban black America, a tale of triumph and good intentions, but also of tragic consequences for race relations, poverty, and dietary health. Invaluable for those studying the intersections of race, economics, and business in the United States.” Emphasizes how today’s conversations around fast food in America were shaped by government policies, and examines how the fast-food industry is connected to Black Lives Matter and other social change movements. An eye-opening and unique history lesson.” Chatelain’s impressive research and her insertion of editorial commentary will prove educational and enlightening for readers of all backgrounds. “Chatelain makes a convincing case that racial tension, the civil rights movement, and fast food all combined to change the dynamic of mostly black communities ignored by white power structures. sense of perspective gives this important book an empathetic core as well as analytical breadth, as she draws a crucial distinction between individuals actors, who often get subjected to so much scrutiny and second-guessing, and larger systems, which rarely get subjected to enough.”

This isn’t just a story of exploitation or, conversely, empowerment it’s a cautionary tale about relying on the private sector to provide what the public needs, and how promises of real economic development invariably come up short. Throughout this impressively judicious book, is attuned to the circumstances that encouraged increasingly intricate ties between McDonald’s and black communities across the country.

Franchise the golden arches in black america